Brand Identity & Strategic Design for Gympanzee

Brand identity and packaging design developed for Gympanzee, a bold energy drink concept positioned for high-impact shelf presence and strong brand recall. The objective was to cBrand identity and packaging system developed for Gympanzee, a performance-driven energy drink concept designed for competitive retail environments and scalable growth. The objective was to build a distinctive FMCG brand architecture capable of commanding shelf presence while supporting future product extensions.reate a distinctive, scalable brand system capable of standing out in the competitive beverage and functional drink market.

The strategy focused on bold logo design, high-contrast packaging, and a recognisable visual asset that functions across cans, digital campaigns, and point-of-sale environments. The result is a commercially viable beverage brand identity engineered for differentiation, memorability, and brand equity within the functional drinks category.